Artificial Intelligence (3 Years) [BSc]

New Product Development and Innovation

Unit code: BMAN20821
Credit Rating: 10
Unit level: Level 2
Teaching period(s): Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit?: Y



Additional Requirements

BMAN20821 is a free choice option for students with prior agreement from their home schools.

Pre-requisites: N/A
Co-requisites: N/A
Dependent courses: N/A


This course is concerned with the strategic management of developing and acquiring technology in the modern business organisation for the development of new products.  The course deals with:
*The issues involved in managing product innovation and managing the medium-term and long-term development of technology in firms;
*The ways in which business strategies and technological competencies interact in the firm;
*Concepts and 'tools' needed to analyse firms innovation and technology strategies.


*The Innovating Firm in its Environment

*The Nature of the Innovation Process

*Models of Innovation

*Organisation of R&D

*Innovation and Strategy

*Technological standards and rivalry


*Technology and Innovation Strategy tools

*The Innovative Organisation

Teaching and learning methods

Methods of delivery: Lectures & Seminar

Lecture hours: 18 (2 hours per week, week 1- 5 and week 11 & 12, 1 hour in weeks 7 to 10)
Seminar hours: 4 (1 hour in week 7 to 10, following the 1 hour lecture)
Private study: 78
Total study hours: 100

Total study hours: 100 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.

Informal Contact Methods

  • Office Hours
  • By appointment by email



Learning outcomes

On completion of this course, students should:

*Understand the nature of innovation and innovation processes

*Understand the issues involved in managing new product innovation and the development of technology in firms and the ways in which business strategies and technological competencies interact;

*Appreciate the range of frameworks, and the strengths and weaknesses of them, that are used in analyses of the strategic management of technology.

*Have an appreciation of the concepts and "tools" needed to analyse firms' innovation and technology strategies

*Develop through practice the essential generic skills of: academic writing (including referencing); seminar presentation; group working; interactive group discussion; how to access business information and databases to identify material about firms' technology and other strategies, how to use this material, using research-based concepts, to analyse a firm's strategies of developing new products and technologies.

Assessment Further Information

1 x 2000 word individual essay (70%) and 1 x 1200 word group essay (30%)

Recommended reading

Tidd, J. and Bessant, J., Managing Innovation:  Integrating Technological, Market and Organisational Change, Wiley, Fifth Edition, 2013.


Feedback methods

- Informal advice and discussion during a lecture, seminar, workshop or lab.

- Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

- Specific course related feedback sessions.

- Written and/or verbal comments on assessed or non-assessed coursework.

- Written and/or verbal comments after students have given a group or individual presentation.

- Generic feedback posted on Blackboard regarding overall examination performance.

Study hours

  • Lectures - 18 hours
  • Seminars - 4 hours
  • Independent study hours - 78 hours

Teaching staff

Silvia Massini - Unit coordinator

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