Artificial Intelligence (3 Years) [BSc]

Strategy


Unit code: BMAN30022
Credit Rating: 10
Unit level: Level 3
Teaching period(s): Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit?: Y

Requisites

None

Additional Requirements

BMAN30022 is a free choice option for students with prior agreement from their home schools. Core for CSwBM, MathswBM, PhysicswBM, MEngAeroEngwM, MEng/BEngMechEngwM


 

Aims

The aim of this course is to examine what business strategy is and provide a critical overview of the dominant schools of thought concerning the theory and practice of the strategic management of business organizations.

Overview

This course will introduce you to key concepts and ideas in business strategy, taking you on a journey through economic approaches to strategy to social, political, technological and behavioural approaches. The course focuses on understanding the nature of strategy and how it is enacted in practice, evaluating how different theories and approaches emphasize different courses of action for firms. In so doing, the course helps students develop a critical understanding of the challenges associated with the strategic management of business organizations. The course emphasises the importance of understanding strategy process (i.e. how individuals, groups and firms formulate and implement strategy) as well as strategy content (i.e. choices among options). Teaching uses case examples taken from contemporary business organizations to illustrate the complexities of strategic problem solving, from Tesco to Nokia and Google.

 
Lecture notes and supplementary materials (e.g. videos, weekly online quizzes) will be placed on Blackboard.

Teaching and learning methods

Methods of delivery - Lecture

Lecture hours - 20 (2 hours per week over 10 weeks)

Private study - 80 (As directed)

Total study hours - 100

Informal Contact Methods
TBA

Learning outcomes

On completion of this course, students will be able to:

  • Contrast critically the dominant schools of thought concerning the theory and practice of business strategy
  • Evaluate the varying implications of the above perspectives for the effective management of contemporary business organizations
  • Select and apply appropriate theoretical frameworks to analyse strategic issues and diagnose strategic problems

Assessment Further Information

100% in course assessment.

 

 

Recommended reading

Mintzberg, H., Ahlstrand, B., & Lampel, J. 2009. Strategy Safari. London: Prentice Hall. The key touchstone for this course – describes the ten schools of thought dominating strategy research and practice.

Whittington, R. 2000. What is strategy and does it matter? 2nd Edition. London: Cengage Learning EMA. More critical than Mintzberg’s book and gives more attention to systemic and social perspectives on strategy.

Additional readings will be provided during the lectures, focussing on each of the substantive topics covered.

Feedback methods

• Informal advice and discussion during a lecture, seminar, workshop or lab.

• Online exercises and quizzes delivered through the Blackboard course space.

• Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

• Written and/or verbal comments on assessed or non-assessed coursework.

• Generic feedback posted on Blackboard regarding overall examination performance.

Study hours

  • Lectures - 20 hours
  • Independent study hours - 80 hours

Teaching staff

Mark Healey - Unit coordinator

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