Computer Science with Business & Management (3 Years) [BSc]
New Product Development and Innovation
|Unit level:||Level 2|
|Teaching period(s):||Semester 1|
|Offered by||Alliance Manchester Business School|
|Available as a free choice unit?:||Y
Additional RequirementsBMAN20821 is a free choice option for students with prior agreement from their home schools.
Dependent courses: N/A
This course is concerned with the strategic management of developing and acquiring technology in the modern business organisation for the development of new products. The course deals with:
*The issues involved in managing product innovation and managing the medium-term and long-term development of technology in firms;
*The ways in which business strategies and technological competencies interact in the firm;
*Concepts and 'tools' needed to analyse firms innovation and technology strategies.
*The Innovating Firm in its Environment
*The Nature of the Innovation Process
*Models of Innovation
*Organisation of R&D
*Innovation and Strategy
*Technological standards and rivalry
*Technology and Innovation Strategy tools
*The Innovative Organisation
Teaching and learning methods
Methods of delivery: Lectures & Seminar
Lecture hours: 18 (2 hours per week, week 1- 5 and week 11 & 12, 1 hour in weeks 7 to 10)
Seminar hours: 4 (1 hour in week 7 to 10, following the 1 hour lecture)
Private study: 78
Total study hours: 100
Total study hours: 100 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.
Informal Contact Methods
- Office Hours
- By appointment by email
On completion of this course, students should:
*Understand the nature of innovation and innovation processes
*Understand the issues involved in managing new product innovation and the development of technology in firms and the ways in which business strategies and technological competencies interact;
*Appreciate the range of frameworks, and the strengths and weaknesses of them, that are used in analyses of the strategic management of technology.
*Have an appreciation of the concepts and "tools" needed to analyse firms' innovation and technology strategies
*Develop through practice the essential generic skills of: academic writing (including referencing); seminar presentation; group working; interactive group discussion; how to access business information and databases to identify material about firms' technology and other strategies, how to use this material, using research-based concepts, to analyse a firm's strategies of developing new products and technologies.
Assessment Further Information
1 x 2000 word individual essay (70%) and 1 x 1200 word group essay (30%)
Tidd, J. and Bessant, J., Managing Innovation: Integrating Technological, Market and Organisational Change, Wiley, Fifth Edition, 2013.
- Informal advice and discussion during a lecture, seminar, workshop or lab.
- Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.
- Specific course related feedback sessions.
- Written and/or verbal comments on assessed or non-assessed coursework.
- Written and/or verbal comments after students have given a group or individual presentation.
- Generic feedback posted on Blackboard regarding overall examination performance.
- Lectures - 18 hours
- Seminars - 4 hours
- Independent study hours - 78 hours