Computer Systems Engineering (3 Years) [BEng]

Business Economics


Unit code: BMAN10612
Credit Rating: 10
Unit level: Level 1
Teaching period(s): Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit?: Y

Requisites

None

Additional Requirements

BMAN10612 is a free choice option for students with prior agreement from their home schools.


 

Aims

To provide an insight into the nature and usefulness of economic analysis, focusing on those concepts that are relevant to the needs of companies.

Overview

Analyzing market demand, factors affecting firms; cost, profit analysis, pricing, competition in different kinds of market structure, strategic behaviour, firm growth (mergers and acquisitions), the impact of governments on company policies, interpreting economic data, the macroeconomic environment.  In analyzing all these topics, the course relies heavily on, and where practical, current examples and case studies.

Teaching and learning methods

Lectures:  24 hours - 2 hrs per week x 12 weeks
Private Study: 76 hours
Total Study: 100 hours

Total study hours: 100 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.

Learning outcomes

At the end of the course students should be able to list and analyse the factors influencing the sales revenue and profitability of companies, explain various pricing concepts and strategies, analyse the factors determining the intensity and type of competition in different markets, understand key strategies used by firms to pursue growth, give examples of the impact that government policies can have on companies, interpret basic economic data, summarise recent developments in the economy and explain the impact that business cycles can have on companies.

Assessment Further Information

Written 2 hour examination (100%). 

 

Recommended reading

Any of the following books will be good introductory texts to accompany most of the issues in the lectures.  Please note, no one text will cover all the issues:
Begg, D. & Ward, D., (2009), Economics for Business, 3rd ed, McGraw Hill

Begg, D., Fisher, S. & Dornbusch, R., (2005), Economics, 8th ed, McGraw Hill

Mulhearn, C. & Vane, H., (2012), Economics for Business, Palgrave McMillan

Sloman, J; Hinde, K; (2007), Economics for Business, 4th ed, Prentice Hall


 

Feedback methods

- Informal advice and discussion at the end of lectures or during office hours.
- Online exercises and quizzes delivered through the Blackboard course space.
- Responses to student emails and questions..
- Specific course related feedback sessions.
- Generic feedback posted on Blackboard regarding overall examination performance.

Study hours

  • Assessment written exam - 2 hours
  • Lectures - 24 hours
  • Independent study hours - 74 hours
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