Software Engineering (3 Years) [BSc]

The Art of Enterprise


Unit code: UCIL24002
Credit Rating: 10
Unit level: Level 2
Teaching period(s): Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit?: Y

Requisites

None

Aims

The unit aims to practically demonstrate how organisations, both large and small, create value through the recognition of good ideas.

Students from any discipline will learn what defines a good idea, where ideas originate from and how a good idea can evolve and ultimately be transformed into an opportunity which either an entrepreneur or organisation can create value from.

The focus of the unit will be on the challenges that organisations and enterprising individuals, both in the profit and not for profit sectors, face in this time of economic uncertainty. The unit will take the perspective from a range of different industries to stimulate the students to think in a more creative way; to better understand the problems and the challenges that are faced in our everyday existence; highlighting the importance of creativity and opportunity spotting across all business areas.

By the end of the unit students will be able to appreciate the nature of creating value with innovative approaches to business thinking and practices.

 

Overview

“The course has been enjoyable – completely different to my degree so has widened my knowledge.”

“I have found this module incredibly useful as I have never had any business classes within my education. I have found the classes varied and engaging and the content manageable and memorable.”

“This is genuinely the best module I have taken in my three years at the university.”

These are just some of the comments made by students who took this unit in 2012/13.

The ‘art of being enterprising’ is being able to turn ideas into innovations - to make it really happen and to effect change.  This unit looks at how organisations, both large and small, create value through the recognition of good ideas and how a good idea can evolve and ultimately be transformed into an opportunity which an organisation can create value from.  The unit looks at this from a range of different areas (history, nature, art and music) to enable us to think in a more creative way; to better understand the problems and the challenges that are faced; and highlighting the importance of creativity and opportunity spotting across all business areas.

The unit is delivered as a series of lectures and includes a number of invited speakers. By the end of the unit you will be able to appreciate the nature of creating value with innovative approaches to business thinking and practices. The unit will expand your appreciation of the working environment whilst developing the practical skills that employers are demanding.

This unit forms part of the Manchester Enterprise Award.

Learning outcomes

  • Appreciate the process of idea generation, evaluation and creating value for both entrepreneurs and organisations
  • Recognise the variety of internal and external forces impacting on businesses today both in the profit and not for profit sectors
  • Appreciate key business and management concepts
  • Critically evaluate the role creativity has within an organisation
  • Review the relationship between creativity, innovation, management and entrepreneurship
  • Critically evaluate the role creativity and its models play in the value creation process
  • Identify and extract relevant information
  • Demonstrate analytical and critical skills by applying concepts methods and concepts
  • Demonstrate written and oral presentation and communication skills
  • Develop the ability to frame and solve problems and think creatively
  • Demonstrate teamwork skills and work constructively in groups
  • Communicate in an effective manner
  • Develop commercial awareness
  • Utilise problem-solving skills
  • Develop and apply research skills

Assessment methods

  • Report - 100%

Study hours

  • Independent study hours - 0 hours

Teaching staff

Lynn Sheppard - Unit coordinator

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