COPE: Behavioural and Coping Strategies on the Web

Removing the need to cope on the Web.

Project summary 

The aim of the COPE project is to investigate the behavioural strategies users adopt while interacting with the World Wide Web, identifying coping situations and providing technological solutions to overcome such difficulties. In order to identify coping strategies we firstly focus on edge interactions cases whereby coping occurs more frequent and overtly. Then we analyse how the identified coping strategies are exhibited by broader populations in naturalistic and ecologically valid scenarios.

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Funded by: Basque Government
This project is in progress

Expanded details

Web pages are designed for visual interaction, and badly built pages, or those transformed into alternative forms (e.g, audio), loose the richness of the visual presentation and structural formatting, thereby becoming inaccessible and unusable. Previous studies suggest that users encounter two types of problems: those which are expected and can be adapted to, and those which are difficult and stressful, and can only be handled by coping.

Adaptation strategies include routine, even automatic, modes of getting along, whereas coping strategies are problematic adaptations that require new responses or special efforts; seen as last–resort activities signified by increased stress, increased frustration, increase browse time, increased task completion time, or an inability to interact with the page. We believe that adaptation is a perfectly acceptable mechanism for addressing change, however, we see coping as being driven by the need to address inadequacies in the technology in an attempt to re–engage with the content and re–attain the richness of the visual format.

The COPE project will allow us to understand how users both think and act with regard to coping, what strategies they use to cope, and the importance they place on specific kinds of behavioural strategies either adaptation or coping. This is potentially significant, because COPE will inform the research community and enable them to make recommendations regarding where interventions should be placed, what features these interventions they should have, and exactly how to tailor those interventions to key into the real coping process employed by users.

Associated information

Completion information

Final report summary:

This project is still in progress.

Completion date: 
Final report: Pending

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