Artificial Intelligence (3 Years) [BSc]

Management, Technology & Innovation

Unit code: BMAN30010
Credit Rating: 20
Unit level: Level 3
Teaching period(s): Full year
Offered by Alliance Manchester Business School
Available as a free choice unit?: Y



Additional Requirements

BMAN30010 is a free choice option for students with prior agreement from their home schools. Core for CSwBM, MathswBM, PhysicswBM, ChemwBM.

BMAN30010 is a free choice option for students with prior agreement from their home schools. Core for CSwBM.


Students will become familiar with the frameworks used by management, and by academics, when they cope with the phenomenon of innovation. This involves the use of theories, and their application to the many practical problems of management. In particular, students will be expected in their assignment to be capable of using the theories presented to analyse a particular innovation, chosen from a very wide range of alternatives. The lectures and seminars therefore use a large number of case studies in a variety of sectors to illustrate the appropriate use of theory. Therefore the course places great emphasis on the links between theory and real examples of innovation.


The course is a general introduction to the nature of innovation in the economy, and covers a wide range of associated topics which must be addressed by management and policy makers. It comprises a set of self-contained, but related topics which are necessary to the understanding of the nature of innovation and entrepreneurial decisions. A variety of perspectives is examined, including:

  • Products (new products, standards and formats, the product life cycle, diffusion of innovations)
  • Firms (technology strategy, intellectual property, standards,)
  • Government and policy (intellectual property rights, standards, regulation)
  • Economic theories (neoclassical and evolutionary theories)
  • Markets: how products and markets interact over time
  • Technologies (how technologies develop over time: trajectories, dominant designs)
  • Case studies of innovation: causes, impacts and strategies (of technologies, sectors, consumer products)
  • Sectors: innovation in services sectors

Teaching and learning methods

Methods of delivery - Lectures/Seminars

Lecture Hours : 20 X 1 hour lectures

Seminar Hours :18 X 1.5 hour seminars

Private study : 153 hours

Total study hours : 200 hours

Total study hours: 200 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.

Informal Contact Methods
1. Office Hours

Learning outcomes

At the end of the course students should:

  1. Understand how firms develop technologies for application to new products, processes and services, and be able to analyse individual cases of innovation.
  2. Understand the importance of technological innovation in the economy and be able to analyse the impact of innovation on firms, products, and the economy.
  3. Be able to use the knowledge gained in 1 and 2 to contribute to the application of these perspectives to particular case studies.
  4. Have developed practical skills in oral work (how to present work to a small group and initiate and manage discussions on the issues you raise).
  5. Have developed practical skills in identification and selective reading of material (from electronic and published sources; and which may have been written for purposes other than academic study or management guidance); in extraction of appropriate information; and using it in concise report writing.6. This knowledge and these skills can be used by students when they enter careers in business such as consultancy, various management specialisms, or their own businesses.

Assessment Further Information

Summer Examination 50% (2 hours)
Coursework: 50% (report & presentation on report topic, and credit for contribution to seminar discussions, distribution of marks TBA)


Recommended reading

General reading:

Paul Geroski, (2003) The Evolution of New Markets, Oxford University Press (ISBN 0-19-924889) (available through the John Rylands University of Manchester Library as an electronic book)


Feedback methods

- Written and/or verbal comments on assessed or non-assessed coursework.

- Written and/or verbal comments after students have given a group or individual presentation.

- Other - please describe:
Each student chooses a particular project and the seminars allow discussion between students regarding each project as well as advice from the seminar leader.

Study hours

  • Assessment written exam - 2 hours
  • Lectures - 20 hours
  • Seminars - 27 hours
  • Independent study hours - 151 hours

Teaching staff

Hugh Cameron - Unit coordinator

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